In the late 19th century, Thomas Burberry revolutionized the fashion industry by inventing gabardine, the world’s first weatherproof fabric. This breakthrough material was breathable, durable, and water-resistant—perfect for outdoor wear. This innovation led to the creation of the legendary Burberry trench coat, originally designed for British military officers during World War I.

The timeless appeal of the trench coat ensured its transition from military apparel to a must-have fashion statement, redefining outerwear for generations to come.

The Nova Check: A Pattern of Prestige

Another definitive symbol of Burberry is the Nova Check, originally introduced in the 1920s as a lining for its signature coats. Over the years, the beige, black, white, and red plaid became instantly recognizable, representing British sophistication.

While the check faced moments of overexposure in the early 2000s, creative directors reinvigorated its exclusivity, cementing it as a luxury staple once again.

Burberry and the Digital Age

As the first luxury brand to embrace digital innovation, Burberry set trends beyond fashion. Under former chief creative officer Christopher Bailey, the brand pioneered live-streamed runway shows and exclusive social media previews, blending tradition with tech-driven excitement.

Today, Burberry remains at fashion’s forefront, fusing classic tailoring with contemporary urban aesthetics—embraced by celebrities like Emma Watson and Harry Styles.

"Burberry isn’t just a brand—it’s a cultural statement, merging heritage with avant-garde brilliance." – Vogue UK

Conclusion

From its modest origins to global dominance, Burberry’s legacy thrives on reinvention. Whether upholding the craftsmanship of its trench coats or captivating audiences digitally, the brand proves that fashion is as enduring as it is forward-thinking.

For an in-depth look at Burberry’s product offerings detailed in an interactive catalog, visit this comprehensive spreadsheet