Founded in 1856 by Thomas Burberry, Burberry has grown from a small outfitter in Basingstoke, England, to one of the most iconic luxury brands in the world. Known for its distinctive check pattern and trench coats, Burberry has become synonymous with British heritage and timeless style.

The Origins of Burberry

Thomas Burberry started his business at the age of 21, focusing on producing high-quality outerwear. His innovative spirit led to the creation of gabardine in 1879, a breathable and weatherproof fabric that revolutionized rainwear. This invention paved the way for the brand’s most famous product, the trench coat, which was later adapted for military use during World War I. The coat’s durable design and functionality made it a staple for both soldiers and civilians.

The Iconic Check Pattern

In the 1920s, Burberry introduced its signature check pattern, initially used as a lining for its trench coats. Over time, the check became a symbol of the brand’s luxury and exclusivity. However, by the late 20th century, the pattern became overly popular, leading to concerns about brand dilution. This prompted Burberry to reposition itself as a high-end luxury brand, scaling back the use of the check and focusing on innovation and craftsmanship.

Modern Innovations and Digital Transformation

Under the leadership of creative director Riccardo Tisci, Burberry has embraced modernity while staying true to its heritage. The brand has leveraged digital platforms to connect with a younger audience, including live-streaming fashion shows and partnering with tech giants like Google. Burberry’s commitment to sustainability is also evident in its eco-friendly initiatives, such as using recycled materials in its collections.

For a detailed overview of Burberry’s latest products, you can explore this comprehensive spreadsheet

Burberry’s Global Influence